2014 ·°¼Å¸® ºê·£µå ¸Å´ÏÁö¸ÕÆ® Æ÷·³ °³ÃÖ
|
admin (112.¢½.21.244)
14-04-06 20:11
Hit : 21,376
|
¡®2014 ·°¼Å¸® ºê·£µå ¸Å´ÏÁö¸ÕÆ® Æ÷·³¡¯
- ¼ºñ½º Å×Å©³î·ÎÁö¿Í ±Û·Î¹ú ·°¼Å¸® ºê·£µå ¸Å´ÏÁö¸ÕÆ®ÀÇ ¹Ì·¡
ÀÏ ½Ã 2014³â 4¿ù 28ÀÏ (¿ù), 14:00-17:00
Àå ¼Ò ¿¬¼¼´ëÇб³ Àå±â¿ø ±¹Á¦È¸ÀÇ½Ç (ÇмúÁ¤º¸¿ø 7Ãþ)
Âü¼®´ë»ó °æ¿µÀÚ, ÀÓ¿ø, °ü¸®ÀÚ, ±³¼ö, ¿¬±¸¿ø ´ë»ó
ÁÖ ÃÖ ¿¬¼¼´ëÇб³ ½É¹ÙÀÌ¿Àƽ¶óÀÌÇÁÅØ¿¬±¸¿ø
ÁÖ °ü ¿¬¼¼´ëÇб³ Áö¼Ó°¡´É ¹®È¼ºñ½º°æ¿µ ¿¬±¸¼¾ÅÍ (Center for Sustainable Culture and Service)
(»ç)±Û·Î¹úÁö½Ä¸¶ÄÉÆð濵ÇÐȸ (Global Alliance of Marketing & Management Associations)
ÈÄ ¿ø (»ç)Çѱ¹¸¶ÄÉÆðúÇÐȸ
ÃÊû°¿¬
1. Roland T. Rust: 'Technology and service marketing with emphasis upon luxury industry'
¹Ì±¹ University of MarylandÀÇ ¸¶ÄÉÆà ±³¼ö
¿µ±¹ Oxford UniversityÀÇ Center for Corporate ReputationÀÇ International Research Fellow
AMA Irwin McGraw-Hill Distinguished Marketing Educator ¼ö»ó
Àü) Journal of MarketingÀÇ Editor (2005-2008)
2. Ming-Hui Huang: ¡°Application of IT to service management in luxury industry¡±
´ë¸¸ National Taiwan UniversityÀÇ e-commerce ±³¼ö
Harvard Business Review, MIT Sloan Management Review, Decision Science µî¿¡ ´Ù¼öÀÇ ³í¹® ¹ßÇ¥
·°¼Å¸® ¸¶ÄÉÆà ¿¬±¸ : ¡°Two Paths to Luxury¡±
3. Á¶¹ÌÇý ±³¼ö : ¡°Brand Management in Luxury Hotels and Tourism¡±
¼¼Á¾´ëÇб³ °ü±¤°æ¿µÇаú ±³¼ö
¼¼Á¾´ëÇб³ »ê¾÷´ëÇпø È£ÅÚ°ü±¤°æ¿µÇаú ÁÖÀÓ±³¼ö
¼¼Á¾´ëÇб³ ¾Æ½Ã¾ÆÇаú ´ëÇпø ÁÖÀÓ±³¼ö
ÃÖ¿ì¼ö³í¹®»ó, Çѱ¹°ü±¤ÇÐȸ (2013)
ÆгΠDiscussion
Âü¿© ÆгΠ:¡¡°í·Á´ëÇб³ °æ¿µ´ëÇÐ Tony Garrett ±³¼ö
¡¡¡¡¡¡ ¡¡ ÀÌÈ¿©ÀÚ´ëÇб³ °æ¿µ´ëÇÐ ¹Ú¼º¿¬ ±³¼ö ¡¡
Âü¼® Èñ¸ÁÀÚ²²¼´Â À̸ÞÀÏ ½Åû(cs2.ys@yonsei.ac.kr)ÈÄ, ¿Â¶óÀÎ ÀÔ±ÝÇÏ¿© Áֽñ⠹ٶø´Ï´Ù.
¡Ø ¿Â¶óÀÎ ÀÔ±Ý °èÁ¹øÈ£ - ³óÇù 301-0122-8394-81 (¿¹±ÝÁÖ : (»ç)±Û·Î¹úÁö½Ä¸¶ÄÉÆð濵ÇÐȸ)
¡Ø »çÀüµî·Ïºñ : 3¸¸¿ø/ÀÎ (»çÀüµî·Ï ¸¶°¨: 4/21 ¿ù¿äÀÏ, ÇöÀåµî·Ïºñ: 5¸¸¿ø)
Âü°¡¹®ÀÇ
Áö¼Ó°¡´É ¹®È¼ºñ½º°æ¿µ ¿¬±¸¼¾ÅÍ(CS2) °íÀçÀ± °£»ç
E-mail: cs2.ys@yonsei.ac.kr Tel: 02-2123-4651, 010-8920-5925
|
|